First Day of School Essay Example for Free

First Day of School EssayLike you, Im going back to school tomorrow. Unlike you, I am the professor. So I can tell you what at least one professor thinks about your concerns. First, thank you for thinking about being prepared for the start day of class. I always assume that the students have non had time yet to get to the book store, so my first day plans do not require the book. Many of my colleagues, however, do use it the first day, and you are wise to have it with you. Yes, the books are heavy (and expensive we dont like the cost any more than you do) but it will make you look involved and dedicated if you have it ready to go. About what time to arrive, again, as an instructor, I appreciate your not absentminded to come late. I refuse to let students enter the room after the lesson has started (but I am very flexible for the first few days firearm everyone is still trying to find where the rooms are.Even I get lost once in a while.) That early arrival may go along you the opportunity to talk with someone interesting in the class, make new friends, and become more comfortable. For heavens sake, talk to people While you are delay for the class to begin, dont be afraid to introduce yourself to other students and get comfortable. I usually arrive early so that I can get to bash the students. I talk to them about things which have nothing to do with the lesson, simply because I like to know who they are. And this is the final point (thank goodness) The instructor is not your enemy. Instructors enjoy students, learn from them, and are glad to have them in class. We want you to learn, and we get our personal satisfaction when we see the little light go on over your head. Relax, because you will have all the support you ever wanted.

Banyan Tree Case Essay Example for Free

Banyan Tree Case EssayBanyan Tree is founded in 1992 by Ho Kwon Ping.The premiere Banyan Tree opened in 1994 in Phuket Island.The resorts were designed to blend into the natural purlieu. Corporate StrategiesK. P. Ho thinks that company should consider the physical and human environment when making business decisionsBusiness StrategiesGoals one of the top two or three dominant players in a global space which is very recession but nevertheless very global K. P. Ho said. Scope Banyan Tree provides a luxury retreat for guests. The Banyan Tree target commercialize is narrow and affluent. Competitive Advantage Banyan Tree goes into locations that be not heavily developed and create sustainable resorts. Logic Banyan Tree intends to spread out locate in diverse locations Differentiation Focus through a differentiationEnvironmental AnalysisSociocultural FactorsTerrorist attacks September 11,2001 and the Bali bombingsThe SARS outbreak of 2003 economical and Natural FactorsThe Asi an Financial Crisi of 1997The Indian Ocean Tsunami of 2004Porters Five Forces ModelCustomer Buying PowerTends to be moderateCustomers are few in numberHigh buying powerFew readily avaibleSupplier Bargaining PowerTends to be highDue to the unequalled locations and high quality productsOnly a limited number of suppliers available to provide these products and services Entry BarriersTend to be highLarge capital requirements and government regulationsSubstitutesDue to Banyan Trees niche market and concept it is important for them to be aware of readily available substitutes Rivalry Among animate FirmsBanyan Tree CompetitionAman ResortsComo HotelsSix Senses HotelsOne and only ResortsAngsana CompetitionFour SeasonsShangri-La HotelsStrategic DirectionMission StatementWe want to gain a globally recognized brand which by inspiring exceptional experiences among our guests,instilling pride and integrity in our associates and enhancing the physical and human environment in which we operate, leave alone deliver attractive returns to our shareholder. Vision StatementTo build on its brands, Banyan Tree and Angsana to create a diversified group of niche resorts and hotels in strategical locations throughout the world, which would be complemented by residence and property sales,spa and gallery operations. Organizational Re root word AnalysisStrengthsWell known and reputable brand name fond brand identityBrand visibilityCustomer LoyaltyWeaknessesLack of knowledge of target market in globalSmall talent poot to pack from because properties are in remote locations Organization Resource AnalysisPhysicalUnspoiled,unique locationsOutstanding facilitiesSustainability Sensitive designHumanCEO is a major source of competitive advantageWell trained and motivated employeesCorporate Partners such as American Express,Citibank etc.FinancialProfits have risen significantly since the 2004 TsunamiHigh price to cost ratioStrong links to financiersGeneral Organizational ResourcesBrand and organizational reputationAspirational brand positionKnowledge and encyclopaedismEntrepreneurship strategyDiverse culture

Marketing Mixes For Coca Cola Marketing Essay

Marketing Mixes For coca plant boob Marketing EssaySustainable competitive gain is the focal point of a corporate strategy. It allows the maintenance and improvement of an enterprises competitive position in the commercialize.It is an profit that enables business to survive against its competition over a long period of time. A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and attend to that justifies higher prices. Porter identified two basic types of competitive advantage and make up advantage. See (Appendix 1). When an validation introduces a point of intersection into a market they must consider who is the yield aimed at, what benefit go forth customers expect, how does the firm plan to position the overlap within the market and what polarial advantage will the product offer over their competitors. Kotler suggested that a product should be viewed in thr ee levels, see (Appendix 2)The concept of the products life cycle is rooted in the fact that technology and consumer tastes take time to adapt to new products and atomic number 18 al ways changing. As such, when a new product is introduced, it takes some time to be widely accepted, at which point its sales and revenues will begin to grow. This will attract some other competitors into the market, cause the market to mature. Finally, the market will saturate and line of descent as companies begin to introduce the next product, and consumers switch to that product. See coca genus the skinny product life cycle in (Appendix 3)Coca skunk the market leader in providing different crackers drink products like Coca Cola, Diet Coke, Fanta etc. there are no competitors in this sector. There pricy image relieve oneselfs the organisation more strong. Coca Cola is providing good taste, quality products with qualified staff, good atmosphere and hygienic environment. They are specialised in soft and fizzy drinks. They have constructd good image in customers mind, their image is reputable and reliable, which took them years to build and it has been one of the most popular soft drinks available. Their brand and logotype are never mistaken, which is why consumers feel comfortable in purchasing Coca-Cola products. Coca Cola so-and-so market too many different segments. For example, Coca Cola can market to teenagers much easier than older people.Distribution in marketing acts historicly to attract customers convenience therefore the system of diffusion of an organisation can show the key ability for the organisation. Two types of channel of distribution methods are available. Indirect distribution involves distributing product by the use of an intermediary. Direct distribution involves distributing direct from a manufacturer to the consumer.Distribution is beneath the group of place and therefore organisations build-up an accurate distribution method so that its easil y accessible to the customers and it can improve possible sales for an organisation. See Coca Cola distribution channels in (Appendix 4). The Coca Cola Company considers its products by bottling and canning operations. The distributors reached the Coca Cola to the wholesalers and the wholesalers reached it to retailers, and at stick up the customers buy Coca Cola from retailer shop. If Coca Cola does not work on its distribution improvements and Coca Cola bottles are just accessible at their constituenties then consumers might not be enthusiastic to get them. Its more suitable for the consumer to purchase Coca Cola from a close by retailer as compared to getting it from factory. Therefore distribution system of an organisation can be both its weakness and military group. Companies exact sure the availability of their products at retailer shops and stores where customers can easily purchase it.One of the aspects in the marketing mix is set. This part of the 7 Ps are the one cr eating revenue and which is also why it is important that an organisation chooses the correct price. Pricing is one of the most important elements of the Coca Cola marketing mix, which generates a turnover for them. Coca Cola can adopt a number of pricing strategies. The pricing strategies are based much on what quarrys the party has case-hardened itself to achieve, see (Appendix 5).Due to the availability of wide range products the pricing is done according to the market and geographic segment. Each sub-brand of coca cola has different pricing strategy. Their pricing strategy is based on the competitors pricing, Pepsi is the direct competitor to Coca Cola. The first thing that the Coca-Cola Company must do is select the pricing objective they believe will be most effective in distributing their brand to consumers. Coca-Cola use market-skimming pricing to do this. They use marketing-skimming as there is a commensurate number of buyers that have a high current demand, also Coca C ola sets an initial high price and then slowly lowers the price to make the product available to a wider market. Coca Cola Company has adopted penetration pricing strategy as they want to hold maximum circumstances of the market by maximum profit. Coca Cola use discount pricing, where their products are often market down during sale periods and special occasions. Also Coca Cola use competitor pricing, where to meet the competition pricing, their products pricing are set around the same level as it competitors.Promotion being a feature of marketing mix consists of communication among the consumer and supplier of that product. Promotional activities are important factor because, these activities are performed in order to awake and aware the consumers well-nigh the product and it cover personal selling, adverting, publication relations, sales promotion, direct marketing etc.An advertisement, for instance helps a buyer to get to have about the company and it is products, this can be d one by bill boards, banners or posters. The benefit of advertisement is that it informs people about different products and services, their utilities, cost and other requirements. The disadvantage is cost because advertizement is more expansive.Personal selling is where businesses use people to sell the product after meeting face-to-face with the customer. Personal selling is one of the ways to keep good customers relationships, but this method is expensive.Sales promotion at once stimulates sales. It includes trade shows, contests, games ect. The advantage is that sales promotion can help companies to provide even off information to customers, also it encourage repeat purchases and customer loyalty, but the advantages are that it increase price sensitivity and it is generally for a short duration frequent relations bunk an important role in promotion. It can be used to create a good image of the company for example magazines, TV or radio etc. PR is inexpensiveness of the cost, but it is hard to predict about the responses and it increase the risk.Direct marketing is where a company selling their products directly to people such as fliers or street advertising. It allow to fag specific customer and it can be measureable, but it is hard to get as immediate of an impact when using direct marketing and it can be quite expansive.Coca Cola use many methods of advertisement and the company spends a significant amount of money in order to be seen on billboards, radio, magazines, television, and on the internet. Coca cola adopts a range of advertising and promotional strategies to create an increased demand in the market by associating with life style and behaviour and mainly targeting value based advertising. The Coca cola Company uses advertising as its main source of increasing consumer awareness. It mainly uses the television this source allows the companys products to reach a large audience. Coca Cola also uses the radio as another source of advertisement an d this is a cheaper source then TV. They also use personal selling. The company has a highly trained sales team, which acts as a representative of the company to the retailers. This strategy helps to maintain service and product loyalty.Marketing mix has three additional elements pot, Process and Physical EvidencePeople are one of the elements of service marketing mix. People define a service. This refers to the people who are in direct contact with the customer such as staff. One of the crucial parts in selling a product is the staff and its service as lot of people rely on a good service before buying a product. Example, the employees in Coca Cola Company have a standard uniform. The company specially focuses on friendly and prompt service to its customers from their employees. The employees are part time workers and full time workers.The process of the product is essential in marketing. This determines the capability of the product to hand over the demand of the consumers. The process at Coca Cola Company is transparent and hidden (the whole process is not visible to the customers). Coca Cola has a number of processes which is involves bottling and labelling solutions. The most important stage that Coca Cola consider is control of the company to get products at the agreed time and good quality, and the last step they consider is, the selling of beverage for target customers of distributors.Physical evidence This is an important part where consumers will base their decisions based on the service which intangible. Companies sensible evidence is supported by signs, symbols and artefacts of the business itself. Examples of this would be the signage in Coca Cola which reassures the consumer through branding.Coca Cola Company is focusing on target market when it markets a product it mainly consider on demographic and physiographic segmentations where demographic segment before it markets it identify the consumer groups in age, sex, education, race, and occupat ion, and in physiographic it divides the market into different levels as lower class, position class, and upper class to identify their customers. Coca Cola segments different ages. The company focus on whole population in the world, but young generation is the target marketed of the company. Also Coca Cola segments different income levels by packing. For small income people it has small returnable glass bottle, for middle people it has small non returnable bottle and for higher income people it has Coke Tin.Marketing mix for Diet CokeCoca Cola developed a new product. This product is a diet drink by the name of Diet Coke. They have designed the marketing mix of product which is in head belowProduct Diet Coke is a very fresh and tasty diet drink. This new and fresh drink is made to provide the consumers with unwearying feel with taste as well. Diet Coke is available in different sizes of which start from 330ml 2L bottle. This drink is mainly for the female teenagers from age 16 24. hurt Price of Diet Coke is very reasonable as compared to its major competitors. Its 330ml bottle is for 65p and 2L bottle is for 1.98 in Tesco.Place placement has an important role to play in the products success and failure. That is why the company makes sure that the Diet Coke is place in such a way in market that its in reach of every customer. They have very strong distribution channel and their product is available on maximum stores in the city.Promotion For a product of such high standards like Diet Coke it requires good promotional activities. For this purpose the Coca Cola Company have chosen following promotional tools for advertisement the company have use different types of media like television, newspaper, magazines, internet and radio.There are some characteristics to a service such as overleap of ownership, intangibility and inseparability. Each of these taken into account when marketing a service, see (Appendix 6).A product is something which is tangible where as a service is intangible. A product is much easier than the service because after marketing and selling a product there is something tangible to be seen by the customers for they are satisfaction but in services they cannot because its intangible. Basically, the marketing of product is particularly focused on 4Ps in marketing mix namely product, price, place, and promotion. The Coca Cola Company analyse the major demand of their customers in order to find out a product that can respond the market demand.Firstly, Coca Cola Company focuses on the strength as well as eliminates the vulnerabilities of marketed products in order to improve products to meet customers demand as much as possible. Secondly, they focus on the pricing factor in product marketing because the price must be set to match with the purchasing power of a target group. The Coca Cola know the nature price of selling products. Thirdly, the Coca Cola focus on place because place of product marketing refers to distribu tion channels to deliver and sell the product to customers. Lastly, they create the promotion on the product in order to persuade customers and motivate the sale in a short term.On the other hand, a service is the action that provide for customers. The service marketing is generally use 7Ps which is extended from 4Ps by adding people, process and physical evidence. It is important for any service industry to employ appropriate staffs or people. Employing and training of staffs have good impact that is why the Coca Cola Company gives training to their staffs because most of customers will judge the quality of their service from staffs. Therefore, Coca Cola employ staffs that have good and interpersonal skills.The essay shows that marketing mix (4Ps and 7Ps) is a very important aspect of creating marketing strategy, also it is essential for a company to implement their marketing concept successfully. The Coca Cola Company develops their product or service to meet the customers needs a nd wants then they seem into determining how their consumer going to receive the product and they consider direct or indirect channels of distribution. The Coca Cola Company will decide a price for their products that ensures a profit. Finally, they promote their product by using different advertising methods to attract customers.

The Definition Of Gonzo Journalism

The Definition Of Gonzo JournalismGonzo journalism continues to be virtuoso of the most popular titles of composing that has ever been crafted in journalism. The interest that surrounds the published works of gonzo seems to be that it will al counsellings contort the general structure of normal journalism. In a large majority of intelligence activity stories today, there is the pyramid of information where by the news worthy information will be at the top with less interesting details expiry further flock. In gonzo the balance went missing and an article was defined by what the author experienced much than what the actual story was trying to report.The gonzo journalism movement has always been widely accepted as existence associated with the unusual and quirky writing of Dr huntsman S Thompson. (Wenner Seymour, 2007) Thompson became one of the most popular journalists ever consecrate thanks to writing in a simplistic style that consisted of telling a news story through th e eyes of the author.Despite having some differences, gonzo has long been shoved in the same pigeon-hole as the new journalism revolution. (Weingarten, 2005)Although the form of journalism has slipped out of the public eye since the death of Thompson, Gonzo still plays a vital part in making news interesting.This is proven by how popular the works of Hunter S Thompson are today in comparison to when they were written and this shows the skill touch in creating this intricate art.All areas of the media take hold, at close to point, incorporated gonzo into their style because it keeps well reported subjects fresh and allows new angles to be examined.While the style has remained popular, Thompson has concreted himself as the inventor and perfectionist of the gonzo craft a author to be imitated but never bettered.Gonzo journalism is one of the most entertaining forms of writing and its continuation and development is extremely important for the future of journalism.1.2 Aims and Ob jectivesThe primary aim for this dissertation is to examine the origins and definition of gonzo journalism and to understand the implications of this style of writing on journalism and finally constitution recommendations and conclusions.The authors feature aim is to use multiple question techniques to achieve an improved understanding of gonzo journalism and the implications for the use of this style.The adhereing objectives have been structured in lay for the author to be commensurate to achieve the aims set out aboveThoroughly enquiry all material which is related to gonzo journalism and/or Hunter S ThompsonInvestigate the origins and definition of gonzo journalismReview multiple forms of literature relating to and including the works of Hunter S ThompsonUnderstand the implications that gonzo created within the practice of journalism date relevant sources on gonzo to find whether the style has been productive to journalismExplore what will be beneficial for gonzo journalism to continue being implicated in the future practice of journalism1.3 methodological analysis1.3.1 Selected method of researchThis dissertation is derived from research that has come from primary or secondary sources, or in some instances both of these sources. Primary research has galore(postnominal) advantages oer secondary sources as the researcher can modify the research question to focus on a tiny subject matter. Surveys and questionnaires are a great way of achieving relevant answers to a question that has not been asked before by a secondary source. The results from the surveys and questionnaires leave alone the author with up-to-date findings and results that suffice to meet the aims of the dissertation.Secondary sources are requireily uncommitted and take less time and energy to produce results that will help to meet the objectives. The majority of books and journals can be accessed through online academic databases such as Athens and this makes the reliability of the sources much higher. The search functions can track d induce relevant sources quickly and accurately to make sure that the sources used match all the objectives.To complete the objectives set out above, primary research and secondary research were both adopted. The primary research would take the form of interviews and surveys as these were the most simplistic ways to achieve the dissertation aims. Secondary sources were gained through endless searches of the Edinburgh Napier University libraries and the online databases available to the University through Athens. Background readings and definitions on gonzo were also obtained from online resources such as newspapers, magazines and blogs. The reason for including secondary sources was to add extra reliability to the results as primary sources can much have limitations.1.3.2 Limitations of research methodLimitations for this dissertation have surrounded the decision to include primary sources as often these have more disadvantages t han advantages. Secondary sources were inseparable but, while the death of Hunter S Thompson is highly documented, there are very few sources that discuss gonzo journalism and the history behind it. This limitation meant that more primary sources such as interviews would need to be used to gain reliable research on the true definition of gonzo.Surveys and questionnaires can be valuable sources but are time consuming and provide many issues regarding the validity. There is a question over the knowledge of the respondents answers and even a small lay on the line that the respondent is unaware of the subject and are guess answering.The limitations of secondary sources are mainly concerned with the unavailability of enough relevant sources and those sources that are found being non-academic and some even inaccurate. Many online sources have to be double checked for validity as blogs, newspapers and magazines can sometimes be written by unskilled writers who are not knowledgeable ne ar the subject.1.4 StructureThe dissertation shall begin with a literature review of gonzo(This dissertation will start out with a literature review on Enterprise Resource Planningin Chapter 2. Chapter 3 is then dedicated to a literature review on Organisational Culture.The twain topics will be combined in Chapter 4, first in a literature review and then in ananalysis of the discussed literature. The conclusions and recommendations out of this analysisfollow in Chapter 5.)2. Literature Review2.1 Literature review Gonzo a definitionOne reason Thompson hasnt shown up in journals much is his association with revolutionaryJournalism. In a 1989 survey of critical literature most New Journalism, James Stull1 foundonly sixteen scholarly works that address the genre. Since then, little has been added. NewJournalisms general omission from critical consideration in literary journals may exist simplybecause the genre is only forty years old, a treat in the eyes of academia. It is also rega rded assomething of a bastard child, somewhere between fiction and journalism. New Journalists arenotorious for blending fact and fiction, writing through overt subjectivity, and even instigatingevents they report on. These factors make it diffi frenzy to point out exactly where journalism ends1 Stull, James N. New Journalism canvass the Critical Literature. North Dakota Quarterly 57 (1989), 164-74.2and fiction begins.While gonzo might the best genre to file Thompson under, and the most commonlyemployed to do so, it seems a shame to do so. Gonzo, while an almost onomatopoetic hint atwhat to expect, is something of an Other category. Well, hes not quite this one, not quitethat oneoh, lets equitable toss him over there. The term also carries an implied inferiority.Gonzo sounds unprepared, strung together, and madcap. Thompson himself has expressed anuneasiness with the term. I never really was entirely comfortable with the banter gonzo, hesays in an interview50. It was not mine ori ginally.Thompsons term was outlaw journalism. This is much more appealing than gonzo.Gonzo might as well be replaced with wacky.The realists (the safer group, foremaned by Wolfe) are concerned with intense observation and the accurate reportage of what wasobserved. They assume there exists a conventional, shared context between the writer and referee. On the other hand, the modernists, such as Norman Mailer and Thompson, believe therecan be no single frame of reference and focus on breaking down that notion, which they see as afalse assumption (192).2.2 Literature review the works of Hunter S. Thompson2.3 Literature review Gonzo the implications for practiceFour years after his death, Dr Hunter S. Thompson remains one of journalisms greatest cult figures. His work created a whole new genre of journalism entitled Gonzo and his legacy still remains just as wet today as it did when he started his odd style in the 1970s.The term gonzo has more often than not been related back to Hun ter S Thompson and his unique style of reporting news. The term has become increasingly popular since the creation of gonzo journalism and was even accepted into the dictionary in 2003. The Oxford Dictionary states that gonzo is 1 of or associated with journalism of an exaggerated, subjective, and fictionalized style. 2 bizarre or crazy. The first reported case of Thompson using this style was during the time he wrote the article The Kentucky Derby which was published in June 1970. The article was originally meant to be a straight sports story that told the outcome of a race but Thompson was disgusted by the decadent and depraved way in which the crowd behaved. According to his book The Great Shark Hunt, Thompson explained that he had scribbled down notes of everything he had witnessed that day and then faxed them through in a stochastic order to his editor. The outcome was an incoherent, first-person rambling about society as a whole rather than anything to do with the Kentucky De rby.Another journalist at the newspaper read over the article and told Thompson that his style was totally gonzo.1Although Hunter later confessed he had no idea what the saying meant, he kept it as his own. In interviews with many magazines since then, he has given a literary meaning of the word by saying that it followed William Faulkners dictum that the best fiction is more true than any considerate of journalism.2In an interview with Rolling Stone magazine, Thompson described stumbling upon gonzo journalism as like falling down an elevator shaft and landing in a pool of mermaids.3While gonzo journalism is a popular subject in society, it is not often talked about in academic literature other than to be referenced when discussing larger movements, such as The New Journalism. (Hoover, 2009)Thompson continually broke the rules throughout his career and for a long time was rejected by many publications because of his erratic style and behaviour. In the 2007 book by Jann Wenner and Corey Seymour entitled Gonzo The Life and Times of Hunter S. Thompson, the multitude closest to Thompson give interviews surrounding his controversial animation. It is a biography with a difference as it gives a slender analysis of Hunters entire life by the passel who knew him best the ones he grew up with and worked alongside. A different side to Thompson is found in this book because not all the people who are interviewed particularly like him. Ex-editors and his ex-wife tell tales of his erratic drink and medicate fuelled trips that ended in him not contacting anyone for days. Editors talk poisonously about Hunter being unpredictable and never on time which made him virtually unemployable. The reader gets a sense of why Thompson always freelanced and even when he was doing okay why he would get up and find work elsewhere. It sums up why Hunter remains as idolised as he still is today, the man lived his life exactly how he wanted to and did things his own way. In his own r ight he managed to become as famous as any rock icon of his era and all the while by using a pen and typewriter.Outlaw Journalist The life of Hunter S. Thompson by William McKeen is another book that underlies the reason that people are still entranced by Thompsons life and personal style. This book looks closely at the relationship between Hunter as a writer and his rise to becoming a cult icon. The brutal truth that Hunter would write about offended most but at the same time encapsulated a large majority of readers. McKeen analyses Thompsons bad male child image and reputation and ties in the facts that people felt like they could trust Thompson because he spoke his mind and unveiled the darker side of a world people know exists. However, the author is quick to point out the irony of a man out of his mind on drugs talking about how much of a liar Nixon is and how the American dream was all a farce. The book delves into Thompsons dark and violent past with interviews from his ex-w ife explaining that his temper was the reason why they were divorced. Like all the people Hunter met in life, there are always good stories and bad stories about him and Mckeen balances the two to create a book that shows both sides of Thompson. The work-aholic journalist who would give his all and even risk his own wellbeing to get a better story and the violent, drugged-up man who was shouting his head off while dimension a shotgun. McKeens conclusions are that Hunter gave the writing world a stand-alone figure who would dare to break all the rules and take risks just for the entertainment of others. close to of the conclusion on this analysis looks back at Thompsons book Hells Angels and how he had risked his life and almost paid for it by trying to get an inside story.Marc Weingartens book, The work party that Wouldnt Write Straight, focuses on gonzo journalism as a whole genre rather than just describing the works of Hunter Thompson. Around the time that Thompson had chisell ed his unique style and found an appropriate title for it, there were already authors who had shown similar signs of creativity. Tom Wolfe and sr. writers such as Truman Capote had already published stories that were in many ways similar to Thompsons gonzo journalism but lacked the harsh truth that only Hunter could properly tell. The book is an interesting read because much of the books focus simply on Thompson and his career before and after the creation of gonzo journalism. This book looks at seven authors that helped shape the new journalism revolution and then each of them meets their own memories and opinions of that time into each chapter.When asked why he felt that he had become more famous out of gonzo, Hunter wrote, Wolfes problem is that he is too sulky to participate in his stories. The people he feels comfortable with are dull as stale dogshit, and the people who seem to fascinate him as a writer are so weird that they make him nervous. The only thing new and unusua l about Wolfes journalism is that hes an abnormally good reporter.There are a lot of quirky parts to the book that make it different to other gonzo pieces and another reason is that the authors give their reasons behind the stories. For Hunter, this meant going into great detail about what had gone through his head for wanting to join the Hells Angels. The implications for practice today can certainly be understood from this chapter alone, as Hunter talks about his need to show the true side of human nature no matter what the outcome was to him. At the time, everyone knew the Hells Angels were no good but no-one quite knew the finish of what they were capable until Hunter had gone along and unveiled everything. In his own book Hells Angels, Thompson obviously tells the story how it was but it is fascinating getting inside the mans head to know why he wanted to report on something so dangerous. Probably another reason why Hunter remains a cult icon and gonzo journalism is still pra cticed today is because he constantly felt the urge to stand up to what most people would turn a blind eye to. Much like the way stories are found today, he was passionate about getting the truth and he would get snarled with anyone with that information, just for the purpose of entertainment. Weingarten concludes that Hunters success was because he was truly different from other investigative journalists at the time because once he had locked in on a story it would consume him. That would be to the point where he would take unnecessary risks and ask questions to people who anyone else would leave well alone. Hunter got away from the Hells Angels with a loathly beating but the legacy of that story remains Thompsons most hard-hitting gonzo classic.Steven Hoovers journal article, Hunter S. Thompson and Gonzo Journalism a guide to the research, is essential for being able to find the best materials that are most relevant to researching and writing any articles on Thompsons work. As t he article points out, While Gonzo seems to be a unique word at first glance, it is not as uncommon as one might imagine. Gonzo is also a surname, a Muppet, a Japanese animation studio, and a Japanese Buddhist monk who lived in the Heian Period.The research journal offers a great deal more than any Thompson bibliography could because years of literary reviews have already been carried out on the best research material by Hoover.Hoover argues that because of technological advancements of the internet it has become increasingly difficult to get hold of Hunters older material due to search results not flagging the right results up. When trying to get hold of proper gonzo journalism, search results more often than not bring up journalism websites that have a Hunter S Thompson obituary instead.Hoover successfully points the way to the most helpful resources available and gives a detailed description of the materials that are found in each of them. This proves invaluable for being able to find reliable sources that can provide academic opinions for any research articles being conducted about Thompson.In conclusion, it is a difficult task to find any academic opinion on Thompson because he was such a controversial figure. Very few academics have discussed Hunters private life and the true meanings behind gonzo journalism let alone how it has helped pave the way to journalism the way it is today. The authors who have the knowledge of Hunters career are life-long fans of his work and know a great deal about his upbringing and personality. However, it is the lack of acknowledgment surrounding Hunters involvement in forever changing the way reporters tell stories, that proves to be challenging. There are plenty of books and journals about new journalism but these merely glide over the facts about Hunters unusual style and concentrate on how he is the creator of gonzo journalism.I feel that the books I have read so far projection screen part of what I need to complete m y dissertation but I will need to find other ways of analysing Hunters impact on todays society.3. Methodology4. Analysis5. Conclusions and recommendations6. Appendices7. References

Equality is at the heart of inclusive teaching practice in education

E note is at the magnetic core of comprehensive command come in groomingDifferences in educational opportunities for children depend not only on their someone cultural, economical, health or disability circumstances, but overly on where they live and the ways in which educational systems argon structured, regulated and obligeedRegardless of these differences, on that point is widespread acknowledgment that teachers play a crucial role in providing quality education. (Florian Rouse, 2009, p.594)Given that inclusion body is a key priority within Scottish education, this essay exit critically discuss the concept of an comprehensive nurture and its implications for teachers. there atomic number 18 many factors which can create a barrier to participation or hinder a childs acquirement, however for the purpose of this essay, the focus for discussion will be narrowed down to consider a Curriculum for Excellence (CfE), dogma and judging methods, additive keep going nee ds (ASN) and child poverty. These issues break been cautiously selected with consideration to current educational issues and policies in Scotland, placement experience and with genuine interest to these issues and the implications they whitethorn endure for teachers and their effectuation of comprehensive inform place. Further more than than, CfE, teaching and appraisal methods, ASN and child poverty are issues that all teachers working in Scotland will aim to consider during their career with regards to inclusion and whilst working as part of an inclusive give instruction.Her Majestys Inspectorate of reading state that an inclusive establishment is one in which the rationale for inclusion is clear to all members of the community and where inclusion is encouraged in practice (HMIE, 2008, Inclusion reference manual). Inclusion is an important issue in Scottish education, however inclusive practice has not been entirely embraced and implemented through issue the country. Thi s may be due to a difference in opinions, uncertainty and misunderstandings as to what inclusion actually is and who inclusion is for (Allan 2008a), which would consequently present vexedies for teachers practicing within HMIEs definition of an inclusive school and their implementation of inclusive teaching practice. Newly qualified teachers may have a different understanding of inclusive teaching practice than the more experienced teachers, thus possibly causing further uncertainty, frustration and/or self doubt.As before mentioned, teachers play a crucial role in providing quality education (Florian Rouse, 2009, p.594). If teachers are at the forefront of providing inclusive education, then it is a guardianship that so many teachers have different views and opinions towards inclusion. Studies have shown that new qualified teachers are more optimistic and have a more positive attitude towards inclusion than their more experienced colleagues, who are said to have a more realist ic view on inclusion. It was noted that after the probationary year, teachers have a far less positive view, and are overmuch less enthusiastic about inclusion (Seith, 2008). An insight into a possible reason for a lack of enthusiasm towards inclusion is suggested by Allan (2008b). Many teachers have concerns and self doubts about their ability to include, without clear guidance from policy or legislation on how to implement inclusive teaching practice. Many teachers feel that it is difficult to perform to high expectations with regards to inclusion, when they receive limited back and resources (Allan, 2008b). Limited support is a concern for teachers who are trying to practice inclusion within an inclusive school as a lack of support, guidance and/or resources may have an effect on the teachers ability to include all children depending on their individual circumstances.Articles 28 and 29 of the United Nations Convention on the Rights of the Child (UNCRC) state that education sho uld nurture and groom the talents and abilities of each child to their fullest potential and serve to take children for living happily in a liberal society (UNCRC, 1989). These values could be said to be reflected in the purpose of CfE, its principles and the four capacities victorious learners, amenable citizens, confident individuals and effective contributors. CfE is for all children aged between 3-18 and aims to witness that all children and young community in Scotland, regardless of their individual circumstances are provided with opportunities to develop the skills, knowledge and qualities required for life vast learning (Learning and precept Scotland, 2010, the purpose of the curriculum). Equality is at the heart of CfE with the four capacities being achievable for all children and therefore providing the opportunity for more children to participate and achieve in all areas of the curriculum. Therefore an inclusive school is one where CfE is fully embraced by all, and where teachers are supported with their implementation of CfE through opportunities for continuing their professional development throughout their careers.In order for a Curriculum for Excellence to be a success, it is important that individual teachers are committed to developing their own skills and teaching practice and keeping up to date with new approaches to teaching and learning (Curriculum for Excellence, 2006, implications). However recent research carried out by The Education Institute Scotland, has shown that many teachers have voiced their concerns over CfE. These concerns are with regards to there being an surplus workload, a shortage of time for supply and the effective implementation of CfE with the lack of clear, specific instructions (EIS, 2010, Survey of Members). It could be argued however, that the broad and general experiences and outcomes of CfE are a positive feature of Scottish Education and are an important part of inclusion and inclusive practice within t he school. If there were to be precise instruction as to how to implement CfE, it would surely fight down the values of CfE, and the autonomy and professional role of the teacher. With the implementation of CfE, teachers have the flexibility to apply appropriate assessment procedures and use their own professional judgment with regards to increase and responding to the individual needs of children (Reid, 2008). However, a possible concern for teachers, special(prenominal)ly newly qualified teachers and student teachers with regards to implementing CfE within the inclusive school, as with the term inclusion, is the range of blend feelings and opinions towards CfE.Mixed feelings were clearly evident during placement experience, with some teachers speaking very positively towards CfE whilst others expressing less enthusiastic opinions. The views towards CfE were somewhat reflected in the teaching strategies of some teachers this was noted during observation periods as well as durin g discussions with a range of teachers (newly qualified and experienced). A variety of teaching strategies were observed during placement, with teachers who expressed negative feelings towards CfE favouring a more direct teaching approach, in comparison to the teachers with positive views towards CfE who used a variety of teaching strategies such as collaborative and active learning, which were appropriate for the particular learning experience and in response to the interests and needs of the children.Appropriate teaching and assessment methods play an important role within an inclusive school with teaching approaches being inclusive and specifically tailored to impinge on the interests and needs of the individual children and where assessment methods are used, which further support the learning. CfE assesses progress and achievement through sagacity is for Learning (Aifl) where assessment approaches should promote learner engagement and ensure appropriate support so that all lea rners can achieve their aspirational goals and maximise their potential (Learning and Teaching Scotland, 2010, principles of assessment). Assessment therefore, requires teachers to make professional judgments about childrens learning, where sound evidence and professional integrity is at the heart of the decision making process. The closely effective assessment approaches are ones which are fair to all involved children, young people, parents and communities and which avoid any pre-conceptions and stereotypes (Scottish political science, 2010, a framework for assessment). A possible implication or concern however for teachers, with regards to the use of assessment which coincides with CfE, is that teachers may have varied opinions on what constitutes as a person being a successful learner, confident individual, prudent citizen or an effective contributor. Placement experience highlighted this concern further. Award ceremonies on alternate Thursdays, seen children receive rewards f or showing that they had proven themselves to be either a successful learner, confident individual, responsible citizen or an effective contributor. It was noted that what each class teacher perceived as an achievement with regards to the four capacities, could be questionable depending on personal opinion.An inclusive school aims to respond to the interests, needs and abilities of the learner and as before mentioned, a positive aspect of CfE is the reinstatement of professional autonomy and the flexibility that teachers have when implementing teaching approaches which are tailored to the needs of individual children (Reid, 2008). However questions have been raised with regards to teachers being sufficiently educated and trained to work with children who require additional support for learning. Teachers in Scotland mustiness be appropriately qualified in order to work with children who have visual and/or hearing impairments (The requirements for teachers (Scotland) regulations 2005 ). However teachers do not need additional qualifications to work with any other group of children with ASN (MacKay McLarty, 2008a). This may be of concern to teachers as well as parents, as most children will require additional support for learning at some point during their school careers, with many situations such as disability, being bullied, bereavement in the family, homelessness, being the child of an asylum seeker or being a bilingual learner, leading to a child or young person requiring additional support for their learning (MacKay McLarty, 2008b). Baroness Mary Warnock (2010, The Cynical betrayal of my special needs children) believes that without medical specialist knowledge, teachers may actually do more harm than good when teaching children with ASN, particularly those with more severe learning difficulties such as, severely dyslexic children. Another concern for parents and teachers is Baroness Mary Warnocks U turn in opinion towards mainstream education for all, si nce the Warnock report was published in 1978. Warnock now states that mainstream education for all, was never what she or the committee proposed in the first place. What the committee actually recommended was that the large number of children with learn learning difficulties already in mainstream schools should be identified, and their needs provided for where they were (Warnock, 2010, The Cynical betrayal of my special needs children).A key educational policy in Scotland is the inclusion of all children in mainstream schools. An implication for teachers in mainstream schools, particularly student and newly qualified teachers is the ability to support children with ASN, particularly those who have more severe learning difficulties, such as autism or severe dyslexia. The concern not only lies in the ability to support children with such learning difficulties, but also with creating a suitable learning environment for all children within the classroom, when many of the children have varied learning needs. Many teachers are concerned about their ability to meet the needs of all children in the mainstream classroom, with the limited resources they have (Mittler 2000 Hanko 2005 cited in Allan, 2010). Limited resources may be a worry for teachers working within an inclusive school with concern also expressed by NASUWT Teachers Union, who say that it is vital for children and young people to be educated in appropriate settings for their individual needs and aspirations, with plan of attack to necessary resources. Mainstream schools cannot be expected to cater for pupils with special needs without adequate and appropriate staffing and resources (NASUWT, 2009). Current budget cuts across Scotland and throughout the UK are a yard for concern with regards to teachers having appropriate resources and specialist support staff. With a lack of necessary resources and support it could be argued that teachers will struggle to include all children within the inclusive school .According to Her Majestys Inspectorate of Education, An Inclusive Establishment is one in which there is effective working relationships with pupils, parents and other agencies who are committed to the health, wellbeing and education of children and young people (HMIE, 2008, Inclusion reference manual). It has been observed during a number of school placement experiences, that effective working relationships are vitally important in providing inclusive practice. However, it was also noted during placement experience that effective working relationships are not always possible, particularly those between teacher/school and the parents.It was witnessed during placement experience with a Primary 7 class of 32 pupils, which had no support in the form of classroom assistants or behavioural therapists that during most lessons, a large kernel of the teachers time and attention was given to one child within the class who has behavioural issues. Although the teacher had implemented a numbe r of effective behaviour management, teaching and assessment techniques, there was still a noticeable effect on the other children in the class, who for different reasons required the teachers support, but were unable to receive the support they needed, whether this was advice, help, encouragement or praise. The classroom teacher had no support from the childs parents, and senior management avoided taking action which involved suspension as the childs wellbeing whilst at home was also a concern. This left the teacher in a catch 22 situation, with trying to manage the childs behaviour as well as the safety of the child and the other children within the classroom. It was felt by the teacher that more support from parents, senior management and other agencies was needed.An inclusive school therefore, provides support for teachers with their inclusive practice and offers support for teachers to enable them to work effectively with children who have ASN. However, without vital support in the form of CPD, parental, senior staff support and support from other agencies such as specialist teachers, social services and behavioural therapists, it could be argued that many classroom teachers would struggle to implement inclusive practice in the classroom without such support.Another key aspect of educational debate in Scotland is children living in poverty and its effect on learning. The Scottish Government Statistical Publications recorded that 17.9% of all children (primary and secondary) in Scotland are authorise to receive a free school meal (School Meals in Scotland, 2010). These statistics are an indication of abject family income and the number of school age children who are regarded as living in poverty. The Scottish executive stresses the importance of inclusion and equivalence in Scotland and states that all children must be given the best possible start in life, regardless of their family background (Scottish Government, 2004). An Inclusive school therefore, is aware of the differences in childrens backgrounds and take steps to ensure that discriminatory behaviour or bullying is prevented or eliminated.Many schools in Scotland use a swipe card system, which allows children to get their lunch without anyone knowing who is entitled to free school meals. It was noticed during placement experience that many primary school teachers have different methods of taking the lunch register and allocating dinner tickets to those children who are entitled to a free school meal. In the senior stages of the primary school, the children collected their own dinner tickets, meaning there was no need to ventilate to the class who required a free meal. This worked well in ensuring children who required dinner tickets were not singled out, as in the upper stages of the primary school the children are much more aware of such issues.School uniform policies are also a positive feature within the inclusive school as it ensures that all children are equal and t hat children cant compare what they have with one another, ensuring no child is singled out or is made to feel inadequate if they do not own the same type of branded clothes as their peers. Although there are many school policies which aim to ensure inclusion and equality within the school, it could be argued that some school trips contradict the purpose of policies that promote equality, such as the school uniform policy. It was observed during placement experience that 5 out of the 33 children in the class were not taking part in the school trip, because their parents could not afford to send them away for the week long trip with the school. These children were therefore excluded from the school trip as well as excluded from the class discussions about the trip that took place on numerous occasions on the lead up to the trip.In conclusion, whilst taking into account the areas selected for discussion, CfE, teaching and assessment strategies, ASN and Child poverty, an inclusive scho ol is one in which equality is at the heart of the teaching and learning, where every child, regardless of their ability is provided with learning experiences suited to their needs and abilities. An inclusive school is not only about the children. Instead an inclusive school includes all children, school staff, parents and other agencies, who work together to ensure that barriers to learning are removed, teachers supported and parents and children included in the school decision making.As discussed, there are implications for teachers within an inclusive school who may face challenges to their inclusive teaching practice. Challenges include the effective inclusion of children with learning difficulties, with limited resources and/or specialist support staff, the implication of CfE and the use of appropriate teaching and assessment methods. Allan (2010c) states that inclusion will benefit when teachers realise that there isnt a magic answer to inclusion or any instruction manual for teachers to follow. Therefore, to conclude, an inclusive school isnt one that has all the answers to inclusion. Instead it is one where all members of staff are committed to providing inclusive practice and equal opportunities for all children and young people. An Inclusive School is always seeking to further develop its inclusive practice, where teachers have a willingness and enthusiasm towards upward(a) their own teaching skills and methods.2958 words

The Wife of Bath as a Feminist Essay -- The Wife of Bath Essays

The wife of lavatorys Tale features a character that seemed to resemble a feminist. merely in Chaucers time, feminism was thought to be abnormal and the pilgrimsreacted negatively towards her for it, but The wife of Bath had no shame ab extinct displaying herself as she genuinely was. She was not ashamed of the fact that she had been married five times, and was about to bond again and she hid nothing. The prologue of this tale showed that the wife of Bath was not seen as an upstanding charwoman, nor did she craving to be seen as one. She portrayed feminism, almost as soon as she began speaking in the prologue, she explained that she had gone done five preserves, and she was on the look out for a sixth. She also admitted that she married for money Ill tell the truth. Those husbands I had, triad of them were good and two of them bad. The three I call good were easy and old. They could indeed with difficulty hold the articles that bound them all to me (Bath 263). She even w ent to the point of saying that she didnt value her husbands love. so again, why should she? She received what she wanted which was money, control, and anything that she desired, they provided. The Wife of Bath thought that all women needed to be the controlling factors in marriage. That is how she believed she would gain her husbands money. She claimed that if women cant marry for money, they must marry for sex, for those be the except two things that really matter. Women must have control of their husbands, according to the Wife, and she is proud of the fact that she governed her husbands. If she had to put them in their place, she would chance upon her husbands intuitive feeling guilty, even if they had nothing to feel guilty about. The Wife exaggerated with her accusations, showin... ...raitor, you say shes game for any fornicator. (Bath 265). The wife wanted what every woman wants in a relationship which was POWER. The Wife of Bath came across as a very fake woman. So how would she be portrayed in straight offs society? There are plenty of women out there who marry for money. Some of them like to publicize it, while others do not. There is merely one thing that would make The Wife of Bath not as successful today, which is the law. Most men who do come from money, or have acquire their own wealth, watch it closely. There are protectors out there, and contracts such as a pre-nuptial agreement. But The Wife played it well as she would wait until the husband would die. In that case, she would gain his wealth. But in my opinion, I have a hard time thinking that a man would stick around with an horrible old woman that liked to cycle him and never honor his love. The Wife of Bath as a Feminist Essay -- The Wife of Bath EssaysThe Wife of Baths Tale features a character that seemed to resemble a feminist. But in Chaucers time, feminism was thought to be abnormal and the pilgrimsreacted negatively towards her for it, but The Wife of Bat h had no shame about displaying herself as she really was. She was not ashamed of the fact that she had been married five times, and was about to marry again and she hid nothing. The prologue of this tale showed that the Wife of Bath was not seen as an upstanding woman, nor did she desire to be seen as one. She portrayed feminism, almost as soon as she began speaking in the prologue, she explained that she had gone through five husbands, and she was on the look out for a sixth. She also admitted that she married for money Ill tell the truth. Those husbands I had, three of them were good and two of them bad. The three I call good were rich and old. They could indeed with difficulty hold the articles that bound them all to me (Bath 263). She even went to the point of saying that she didnt value her husbands love. Then again, why should she? She received what she wanted which was money, control, and anything that she desired, they provided. The Wife of Bath thought that all women neede d to be the controlling factors in marriage. That is how she believed she would gain her husbands money. She claimed that if women cant marry for money, they must marry for sex, for those are the only two things that really matter. Women must have control of their husbands, according to the Wife, and she is proud of the fact that she governed her husbands. If she had to put them in their place, she would make her husbands feel guilty, even if they had nothing to feel guilty about. The Wife exaggerated with her accusations, showin... ...raitor, you say shes game for any fornicator. (Bath 265). The wife wanted what every woman wants in a relationship which was POWER. The Wife of Bath came across as a very fake woman. So how would she be portrayed in todays society? There are plenty of women out there who marry for money. Some of them like to publicize it, while others do not. There is only one thing that would make The Wife of Bath not as successful today, which is the law. Most men who do come from money, or have earned their own wealth, watch it closely. There are protectors out there, and contracts such as a pre-nuptial agreement. But The Wife played it well as she would wait until the husband would die. In that case, she would gain his wealth. But in my opinion, I have a hard time thinking that a man would stick around with an ugly old woman that liked to beat him and never honor his love.

The Bag of Weed :: Personal Narrative Essays

The Bag of Weed Come on, its just unrivaled hit, no one go forth ever find out. We exclusively gathered around the pipe, anxiously awaiting our turn. It was 100 in the morning and everyone was asleep, including the dean, or so we thought.Earlier that morning, a friend came up to me excitedly announcing her purchase. She had gotten a bag of weed. I showed a look of approval, not quite caring or knowing what was ahead. I soon would be incite of that deal, but at a much higher price. After the evening activities, we all piled back into the dorm and started heading to each others rooms. It was a Friday night, and it was nearly unimaginable to go to bed before 1200. As our group of friends all sit down there, the idea of getting stoned got thrown into the pot. Being at a Christian school, not very many of us had ever done that before, especially not in the dorm. Theres a first time for everything, one of the girls piped in. We all agreed it would be fun, but knew the consequences if we were to get caught. After contemplating it all, we decided to at least wait until 100, when everyone started going to bed. The time passed quickly as we discussed our plan. We would draw in a pipe out of an empty pop can, put towels under the door to help stop the smoke from leaking out, and turned on the fan by the window so it would help blow the smoke out. We definitely had it all figured out. The weed was brought out, and placed ever so carefully on the can. We passed it around, and one hit turned into two and two into four. By that time we were all laughing hysterically, obviously needing nothing to laugh at.After we put the weed away, we sat there laughing, joking, eating and just having fun, thinking we were good to go. Minutes later, a knock came at the door, making each of our heart beats come to a halting stop. As the door opened, the dean appeared like a ghost in the night and we all knew we were busted. Wheres the cigarettes? she asked. We all sat there, looking dumb founded, and wishing it were besides cigarettes because the consequences for that were less severe. She stood at the door for a few minutes, staring at us with a look of complete disappointment on her face, before move out the door, shutting it behind her.