Banyan Tree Case Essay Example for Free

Banyan Tree Case EssayBanyan Tree is founded in 1992 by Ho Kwon Ping.The premiere Banyan Tree opened in 1994 in Phuket Island.The resorts were designed to blend into the natural purlieu. Corporate StrategiesK. P. Ho thinks that company should consider the physical and human environment when making business decisionsBusiness StrategiesGoals one of the top two or three dominant players in a global space which is very recession but nevertheless very global K. P. Ho said. Scope Banyan Tree provides a luxury retreat for guests. The Banyan Tree target commercialize is narrow and affluent. Competitive Advantage Banyan Tree goes into locations that be not heavily developed and create sustainable resorts. Logic Banyan Tree intends to spread out locate in diverse locations Differentiation Focus through a differentiationEnvironmental AnalysisSociocultural FactorsTerrorist attacks September 11,2001 and the Bali bombingsThe SARS outbreak of 2003 economical and Natural FactorsThe Asi an Financial Crisi of 1997The Indian Ocean Tsunami of 2004Porters Five Forces ModelCustomer Buying PowerTends to be moderateCustomers are few in numberHigh buying powerFew readily avaibleSupplier Bargaining PowerTends to be highDue to the unequalled locations and high quality productsOnly a limited number of suppliers available to provide these products and services Entry BarriersTend to be highLarge capital requirements and government regulationsSubstitutesDue to Banyan Trees niche market and concept it is important for them to be aware of readily available substitutes Rivalry Among animate FirmsBanyan Tree CompetitionAman ResortsComo HotelsSix Senses HotelsOne and only ResortsAngsana CompetitionFour SeasonsShangri-La HotelsStrategic DirectionMission StatementWe want to gain a globally recognized brand which by inspiring exceptional experiences among our guests,instilling pride and integrity in our associates and enhancing the physical and human environment in which we operate, leave alone deliver attractive returns to our shareholder. Vision StatementTo build on its brands, Banyan Tree and Angsana to create a diversified group of niche resorts and hotels in strategical locations throughout the world, which would be complemented by residence and property sales,spa and gallery operations. Organizational Re root word AnalysisStrengthsWell known and reputable brand name fond brand identityBrand visibilityCustomer LoyaltyWeaknessesLack of knowledge of target market in globalSmall talent poot to pack from because properties are in remote locations Organization Resource AnalysisPhysicalUnspoiled,unique locationsOutstanding facilitiesSustainability Sensitive designHumanCEO is a major source of competitive advantageWell trained and motivated employeesCorporate Partners such as American Express,Citibank etc.FinancialProfits have risen significantly since the 2004 TsunamiHigh price to cost ratioStrong links to financiersGeneral Organizational ResourcesBrand and organizational reputationAspirational brand positionKnowledge and encyclopaedismEntrepreneurship strategyDiverse culture